Heather Rogers, journalist and author of "Gone Tomorrow: The Hidden Life of Garbage," joins Iron Eyes Cody, the actor famously known as the 'Crying Indian,' and Finis Dunaway, a history professor. They delve into the history of waste management in the U.S., discussing how branding litter has shifted the responsibility from manufacturers to individuals. The impact of the 'Crying Indian' ad is explored, critiquing the misrepresentation of Native identities while highlighting its role in raising environmental awareness. They call for acknowledging corporate responsibility in pollution.