The Crying Indian: Stereotypes and Identity

This chapter examines the transformation of the 'noble savage' into the 'ecological Indian' stereotype through the lens of the Crying Indian advertisement and its cultural implications. It highlights the ironic legacy of Iron Eyes Cody, a man who portrayed a Native American identity while being of non-Indigenous descent, and critiques the authenticity of such representations in media. Additionally, the chapter addresses the complex relationship between environmental messaging and cultural representation, revealing how popular campaigns both raised ecological awareness and diluted genuine advocacy efforts.