Why That Worked – Presented by StoryBrand.ai

#83: How to Become an Authority in Your Niche

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Aug 1, 2022
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ANECDOTE

Flipping Sectionals for Profit

  • Walter started flipping large sectionals to make significant profits quickly.
  • He bought a sectional for $200 and resold it for $1,400 within two weeks after cleaning it up.
ANECDOTE

Early Software Solution

  • Walter called his brother James to create software after realizing searching for inventory wasted too much time.
  • James quickly built a simple tool that automated the search process, sparking their business idea.
ADVICE

Own One Problem Clearly

  • Brand your product by owning one specific problem customers face.
  • Name and market your software as the fastest way to find flipping inventory to win against competitors.
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