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#83: How to Become an Authority in Your Niche
Business Made Simple Podcast
How to Own a Problem to Grow Your Business
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Tanson: If you want your business to grow, you have to own a problem. He says people flip through the rollodecs of their mind when they're looking for some mony to do business with. The best way to do that is to actually tell people, if you're struggling with this, you need to buy this. Tanson: People are wasting tons of money on marketing but there's a much more lucrative problem here.
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