Business Breakdowns

Facebook: The Trillion Dollar Listing - [Business Breakdowns, EP. 15]

28 snips
Jun 30, 2021
In this discussion, Robert Cantwell, Founder and CIO of Upholdings, shares his insights from his unique relationship with Zuckerberg and his background in digital businesses. Jesse Pujji, Co-founder of Ampush, explains the intricate workings of Facebook's advertising ecosystem. They unpack Facebook's transition from desktop to mobile and its impressive ad growth, emphasizing how targeted marketing has reshaped the advertising landscape. The conversation also touches on privacy challenges and the need for trust in today's digital economy.
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INSIGHT

Facebook's Scale

  • Facebook boasts 3 billion users and 10 million active advertisers.
  • Each advertiser spends roughly $11,000 yearly, totaling $110 billion in revenue.
INSIGHT

Market Share Dominance

  • Facebook dominates social network ad spending with over 80% market share.
  • Its closest competitors, LinkedIn and Twitter, hold a shrinking 10% share.
ANECDOTE

Personal Journey with Facebook

  • Robert Cantwell witnessed Facebook's early growth at Harvard and later invested through Elevation Partners.
  • At Everlane, he leveraged Facebook and Instagram for customer acquisition, spending $60-$70 per new customer.
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