In this discussion, Robert Cantwell, Founder and CIO of Upholdings, shares his insights from his unique relationship with Zuckerberg and his background in digital businesses. Jesse Pujji, Co-founder of Ampush, explains the intricate workings of Facebook's advertising ecosystem. They unpack Facebook's transition from desktop to mobile and its impressive ad growth, emphasizing how targeted marketing has reshaped the advertising landscape. The conversation also touches on privacy challenges and the need for trust in today's digital economy.