Working Hard with Grace Beverley Emma Grede: How To Stop Playing Small and Start Making Sh*t Happen
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Jul 14, 2025 
Emma Grede, co-founder of Good American and a founding partner of SKIMS, shares her journey from East London to LA, emphasizing the need to break free from self-doubt. She discusses the importance of embracing hard work and personal growth while balancing career and personal values. Grede dives into the challenges of entrepreneurship, addressing timing and authenticity in success. She also highlights creating meaningful mentorship for aspiring entrepreneurs, urging everyone to trade perfectionism for decisive action.
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Ingrained Work Ethic
- Emma Grede describes her work ethic as always being in "work hard" mode, ingrained from motherhood and upbringing.
- She approaches all tasks with her full energy, from professional work to wrapping Christmas presents.
Build Career on Strengths
- Don't search for your passion, instead focus on what you are good at and integrate that into your career.
- Success comes from leveraging your skills, like Emma did with negotiation and hustle.
Leave When Underappreciated
- Owning when you feel underappreciated is key: decide to leave and find your next opportunity.
- Taking risks without a safety net can show you have the power to change your life path.