Scott Lynn on Investing In Art, Diversification and NFTs

Scott is the Founder and CEO of Masterworks, a platform for investing in art markets. Scott has been an active collector of contemporary art for more than fifteen years and has built an internationally-recognized collection of Abstract Expressionism that has included works by Clyfford Still, Barnett Newman, Mark Rothko, Willem de Kooning, and more. In addition to Masterworks, Scott serves on the board of v2 ventures (Adparlor, Giant Media, Reachmobi, Amply, and Sellozo), Payability, and the Brooklyn Rail (a non-profit publication in the art industry). In this podcast we discuss:

1. What determines the value of art
2. Importance of gallery representation and marketing
3. How liquidity has evolved in the art market
4. Where the main buyers of art are from
5. How different segments of art market have performed
6. What the expected return of art is
7. How art correlates to other asset classes
8. When art has underperformed
9. Examples of artists whose art has performed well: from Basquiat to Gilliam
10. How investors can get exposure to art
11. Views on NFT
12. Books that influenced Scott: Thinking, Fast and Slow (Kahneman) and Competitive Strategy (Porter)