Equity When the goals of PR and journalism don't align
Aug 4, 2021
This week features Amy Widdowson, VP of Corporate Communications at Zeno Group, who brings a wealth of PR expertise from the tech landscape. She discusses the evolving relationship between public relations and journalism post-COVID, underscoring the importance of empathetic communication. The roundtable dives into the strategic PR insights vital for startups, highlighting proactive planning and realistic client expectations. They also tackle the challenges of the digital age, emphasizing the balance between content marketing and maintaining a human touch in media.
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Early PR Planning
- Startups should plan their PR strategy 3-4 months in advance.
- Ensure CEO buy-in and active participation in the PR process.
Demand Gen vs. PR
- Early-stage startups should focus on demand generation if messaging or CEO buy-in isn't ready for PR.
- PR's indirect ROI makes it less suitable for immediate lead generation needs.
Clear PR Goals
- Define clear PR goals for hiring, sales, or funding.
- Avoid assuming PR is a magic bullet without executive buy-in.