Amy Widdowson

This week features Amy Widdowson, VP of Corporate Communications at Zeno Group, who brings a wealth of PR expertise from the tech landscape. She discusses the evolving relationship between public relations and journalism post-COVID, underscoring the importance of empathetic communication. The roundtable dives into the strategic PR insights vital for startups, highlighting proactive planning and realistic client expectations. They also tackle the challenges of the digital age, emphasizing the balance between content marketing and maintaining a human touch in media.