Equity cover image

When the goals of PR and journalism don't align

Equity

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Navigating PR in the Digital Age

This chapter explores the evolution of public relations technology and its impact on PR strategies, emphasizing the tools designed for tracking outcomes. It discusses the challenges in articulating PR's value to stakeholders and the complex relationship between PR professionals and journalists amid changing media landscapes. The conversation highlights the importance of maintaining a human touch in communication while leveraging technology to meet evolving client expectations.

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