The Cathy Heller Podcast with Cathy Heller How to Create a Buzzworthy Podcast - It's Time to Podcast Series
Sep 13, 2022
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Cathy Heller's Podcast Beginning
- Cathy Heller started her podcast with a newborn and two toddlers in a tiny closet.
- She recorded her first episode eight times but persevered and released it messy, gaining genuine audience engagement.
Podcast Listener Trust and Ads
- Podcast ads work because listeners trust podcasters and are highly engaged.
- Women in podcast audiences tend to make more purchases, attracting advertiser attention.
Podcasting's Unique Audience
- Podcast audiences are highly engaged and self-select for growth and curiosity.
- This medium offers a level of intimacy that multitasked social media platforms can't achieve.