Podcasts Are Not Just About Family Ties

The habits of podcast listeners show that they are growth oriented in fact on my audience alone. We've, we've run the data 87% of my audience has a four year university degree. So you are self selecting a medium, where you are going to have a different level of concentration around intimacy. And again, it's also how we consume it. When people listen to a podcast, they have earbuds in their ears. But if you're not already excited about what I'm saying, I think you should start to see the light bulbs going off because this is really where attention, real attention is going. It's going in podcasts.