Daybreak The disruption playbook is now open source
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Dec 22, 2025 Praveen Gopal Krishnan (PGK), Chief Product Officer at The Ken, discusses a groundbreaking case-build competition that flipped traditional formats on their head. He highlights how AI is reshaping disruption, allowing over 1,000 teams to target major incumbents like McKinsey and Netflix with real problems and workable prototypes. Surprisingly, even established companies volunteered to be dissected by students, eager to learn from fresh insights. PGK emphasizes that disruption is no longer theoretical; it's actively happening as anyone can innovate.
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AI Makes Disruption Inevitable
- Clayton Christensen's disruptive innovation means giants can do everything right and still lose to newcomers.
- PGK argues AI accelerates this by lowering the cost and capability barriers for new entrants.
From Case Study To Case Build
- The Ken ran India's first case-build competition asking students to build prototypes, not just present ideas.
- Ten finalist teams presented live to senior industry judges including BCGX and SPJIMR representatives.
Ambiguity Mirrors Real-World Strategy
- PGK deliberately used ambiguous, real-world problem framing to mirror business uncertainty.
- That ambiguity forced teams to surface distinct strategic bets rather than rehearsed slide answers.