Praveen Gopal Krishnan (PGK)
Chief Product Officer at The Ken and the organizer behind the case-build competition, responsible for designing and running India's first AI-first 'case build' format and discussing insights from the event.
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Dec 22, 2025 • 23min
The disruption playbook is now open source
Praveen Gopal Krishnan (PGK), Chief Product Officer at The Ken, discusses a groundbreaking case-build competition that flipped traditional formats on their head. He highlights how AI is reshaping disruption, allowing over 1,000 teams to target major incumbents like McKinsey and Netflix with real problems and workable prototypes. Surprisingly, even established companies volunteered to be dissected by students, eager to learn from fresh insights. PGK emphasizes that disruption is no longer theoretical; it's actively happening as anyone can innovate.
