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Building minimum lovable products, stories from WeWork and Airbnb, and thriving as a PM | Jiaona Zhang (Webflow, WeWork, Airbnb, Dropbox)

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Jul 2, 2023

Guest

Jiaona Zhang

Jiaona Zhang, SVP of Product at Webflow and a Stanford lecturer, shares insights from her extensive experience at top companies like Airbnb and WeWork. She emphasizes the importance of creating 'minimum lovable products' that resonate with users. Discover how effective roadmaps and storytelling can drive product success, along with tips for early-career PMs on setting ambitious OKRs. Jiaona also reflects on leadership challenges during her time at WeWork, offering valuable lessons on empathy and strategic planning.

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Episode notes

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ADVICE

User-Centric Approach

Focus on user problems, not your solutions.
Understand user needs before building anything.

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ANECDOTE

Airbnb Plus Failure

Airbnb Plus failed because it prioritized solutions over user needs.
It didn't consider Airbnb's operational weaknesses and focused on managing inventory, not trust.

insights

INSIGHT

Balancing Vision and Execution

Ambitious visions require thoughtful execution and clear phasing.
Define explicit learning goals and use unscalable methods in the prototyping phase.

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Avoiding Common Pitfalls in Product Management

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Redefining Product Management and User Connection

05:56 • 20min

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The Importance of Structured Artifacts in Product Development

26:12 • 2min

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Accelerating Your PM Career

28:05 • 8min

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Navigating Leadership Challenges

35:50 • 23min

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Rapid Fire Recommendations and Childlike Entertainment

58:40 • 2min

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Navigating Interviews and Innovations

01:00:17 • 7min

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The Making of a Manager

Julie Zhuo

In 'The Making of a Manager,' Julie Zhuo shares her personal journey and insights from her experience as a manager at Facebook. The book emphasizes that great managers are made, not born, and provides practical advice on key aspects of management such as building and nurturing a strong team, running productive meetings, giving feedback, and developing self-awareness. Zhuo highlights the importance of focusing on purpose, people, and process to achieve better outcomes and create a healthy team culture. The book is filled with everyday examples and transformative insights, making it a valuable resource for new and veteran managers alike.

Sprint

How to Solve Big Problems and Test New Ideas in Just Five Days

John Zeratsky

Jake Knapp

Braden Kowitz

This book introduces the Design Sprint, a five-day process developed by Jake Knapp at Google and refined with John Zeratsky and Braden Kowitz at Google Ventures. The method helps teams answer critical business questions by moving from idea to prototype to decision within a short period. It is applicable to teams of any size, from small startups to Fortune 100 companies, and covers various sectors such as healthcare, finance, and e-commerce. The book provides a step-by-step framework for rapid innovation, including team structuring, customer-centric mapping, and rapid prototyping and testing[1][2][3].

Tress of the Emerald Sea

Brandon Sanderson

Brought to you by Brave Search API—An independent, global search index you can use to power your search or AI app | Miro—A collaborative visual platform where your best work comes to life | Superhuman—The fastest email experience ever made

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Jiaona Zhang (JZ) is a product leader with a strong background in consumer products and extensive hiring and management experience. She is currently SVP of Product at Webflow as well as a lecturer at Stanford, where she teaches a graduate-level course on product management. Before Webflow, JZ was Head of Product for the Homes Platform at Airbnb and has also led product teams at Airbnb, WeWork, and Dropbox. In today’s episode, we discuss:

• Building a “minimum lovable product” rather than a minimum viable product

• How to create better roadmaps through storytelling

• Top lessons from Dropbox, Airbnb, WeWork, and Webflow

• The importance of setting ambitious OKRs

• JZ’s first 90 days playbook: how to succeed in a new role

• Advice for early-career PMs

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Find the transcript at: https://www.lennysnewsletter.com/p/building-minimum-lovable-products

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Where to find Jiaona Zhang:

• Reforge: https://www.reforge.com/managing-your-pm-career

• LinkedIn: https://www.linkedin.com/in/jiaona/

• Website: https://www.jiaonazhang.com/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) JZ’s background

(04:22) Common mistakes new PMs make

(06:44) Why Airbnb Plus didn’t work out, and takeaways from that experience

(10:51) Executing big dreams step-by-step

(13:45) The right way to push back against founders

(16:54) Minimum lovable product vs. minimum viable product

(20:53) What makes a product lovable

(22:20) Advice on roadmapping and prioritization

(28:04) Tips for new PMs to accelerate their career

(29:16) JZ’s top skills and how they have evolved over her career

(31:37) Designing crisp OKRs

(36:09) Lessons from WeWork

(43:01) Winning the first 90 days at a new company

(48:34) Why trust is crucial

(51:48) High-level lessons from Dropbox, Airbnb, WeWork, and Webflow

(56:38) The one piece of advice that transformed JZ’s career

(58:39) Lightning round

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Referenced:

• Mike Lewis on LinkedIn: https://www.linkedin.com/in/mikelewis/

• “What working at Figma taught me about customer obsession,” VP of Product Sho Kuwamoto: https://www.lennysnewsletter.com/p/what-working-at-figma-taught-me-about

• WeWork: https://www.wework.com/

• WeCrashed on AppleTV+: https://tv.apple.com/us/show/wecrashed/umc.cmc.6qw605uv2rwbzutk2p2fsgvq9

• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days: https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X

• The Making of a Manager: What to Do When Everyone Looks to You: https://www.amazon.com/Making-Manager-What-Everyone-Looks/dp/0735219567

• Tress of the Emerald Sea: A Cosmere Novel: https://www.amazon.com/Tress-Emerald-Sea-Brandon-Sanderson/dp/1250899656/

• Arcane on Netflix: https://www.netflix.com/title/81435684

• Snoo: https://www.happiestbaby.com/

• Midjourney: https://www.midjourney.com/

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

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