Business Wars KFC vs Chick-fil-A | The Fried Chicken Future | 7
Apr 14, 2021
Nick Wiger, a comedian and co-host of the Doughboys podcast, dives into the fierce rivalry between KFC and Chick-fil-A. He explores how Chick-fil-A capitalized on the chicken sandwich craze, leaving KFC scrambling to innovate. The conversation touches on the marketing tactics of various fried chicken chains, the emotional nostalgia tied to fast food, and the evolution of consumer preferences amid ethical consumption debates. Wiger also speculates on the future of plant-based options in the fast food landscape.
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Chicken Sandwich Craze Origins
- Popeyes' chicken sandwich sparked the current chicken sandwich craze.
- Other chains now compete to create the best version, elevating the chicken sandwich's status.
KFC's Missed Opportunity
- KFC, previously the chicken king, focused on buckets and gimmicks like the Double Down.
- This may have distracted them from developing a truly competitive chicken sandwich.
Personal Chicken Preferences
- Nick Wiger prefers Popeyes for its fried chicken and superior chicken sandwich.
- He also acknowledges regional favorites like Church's, Zaxby's, and Bojangles.