
KFC vs Chick-fil-A | The Fried Chicken Future | 7
Business Wars
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The Chicken Sandwich Showdown
This chapter explores the competitive dynamics of the fast food chicken sandwich market, focusing on brands like Chick-fil-A and Popeyes. It examines how nostalgia and personal history shape consumer preferences, alongside a look at the rise of new entrants like Raising Cane's. The discussion also touches on the potential shift towards upscale chicken offerings and the challenges major chains face in keeping up with market trends.
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