The GaryVee Audio Experience Following Attention, Not Platforms
Oct 20, 2019
Audio consumption is skyrocketing as multitasking becomes the norm. Big companies often falter against smaller rivals due to agility. The rise of virtual assistants raises privacy concerns, especially amidst evolving technologies. Marketing strategies must adapt to niche audiences while balancing traditional media values. Insights on the future of eSports and the importance of hard work, patience, and offering value resonate strongly. Plus, getting IT giants to consider Armenia is a key focus, emphasizing local talent and innovation.
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Audio's Untapped Potential
- Audio consumption is exploding because people multitask more than ever.
- Podcasts are a huge, untapped market, even with current success.
Why Big Companies Fail
- Public companies struggle to catch up digitally due to short-term financial pressures.
- They can't invest in long-term infrastructure like AI or voice without immediate returns.
Adapting to Tech
- Gary Vaynerchuk recounts his dad refusing credit cards in his liquor store until customers left for competitors.
- He compares job displacement by technology to historical shifts like automated passport checks, emphasizing adaptation.