Sales Pipeline Radio Event-led Growth Best Practices (Hint – It's Not Just About the Event!)
Jun 10, 2025
Kate Hammitt, CMO at Splash, brings her expertise in event-led growth strategies to light. She discusses the critical need for human connection in today’s digital marketing landscape. Kate emphasizes that events are more than mere gatherings; they should align with broader marketing goals for lasting impact. She highlights the unique benefits of both in-person and virtual events, along with the power of technology and personalization in creating memorable experiences. Her insights pave the way for community building and strategic engagement.
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Events As A Strategic Growth Channel
- Event-led growth treats events as a strategic marketing channel to drive pipeline, revenue, and expansion.
- Move from one-off events to repeatable programs that align with broader business strategy.
Use Events To Break Digital Clutter
- Use events to create meaningful, multi-sensory interactions when digital channels are overcrowded.
- Combine events with omni-channel touches instead of replacing digital outreach.
Where Virtual Events Win
- Virtual events excel at top-of-funnel reach and market testing of messages.
- They also serve post-sale education and can be tied to adoption and engagement KPIs.