Kate Hammitt

Kate Hammitt, CMO at Splash, brings her expertise in event-led growth strategies to light. She discusses the critical need for human connection in today’s digital marketing landscape. Kate emphasizes that events are more than mere gatherings; they should align with broader marketing goals for lasting impact. She highlights the unique benefits of both in-person and virtual events, along with the power of technology and personalization in creating memorable experiences. Her insights pave the way for community building and strategic engagement.