Sports Marketing Machine Podcast 89 - 2 Low Time/High ROI Website Updates
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Oct 31, 2024 Discover practical strategies for sports marketers to boost fan engagement and ticket sales. Learn how simple website updates, like group sales forms, can ease the booking process for outings. Find out how effective pop-ups can grow your email list by offering exclusive invitations, rather than generic sign-up prompts. Hear about successful case studies, like the Vermont Lake Monsters, showcasing the impact of these adjustments. Small changes can lead to significant increases in sales and memorable fan experiences!
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Add Group Sales Forms
- Add a button linking to a group sales form on your group's sales page to simplify the booking process.
- This reduces friction and increases sales by capturing detailed leads instantly.
Vermont Lake Monsters Group Sales Example
- The Vermont Lake Monsters use a Google form on their group sales page for requests.
- They gained over 115 inquiries and 50 bookings last season through this simple form.
Create Compelling Email Pop-ups
- Use an email capture pop-up on your website year-round to grow your email list.
- Make the offer exclusive and enticing, avoiding generic newsletter sign-ups.