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In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on investment.
The episode covers the implementation of group sales forms and effective email list building through pop-ups, providing actionable insights and examples from successful teams.
Takeaways
- Group sales form on your website that just helps you with seamless conversion.
- Make it easy for companies, organizations, and families to book group outings by placing forms on your group sales pages.
- Check the Vermont Lake Monsters. Great case study, great example of a successful group sales form.
- Craft a compelling pop-up for your email list.
- Use a pop-up to grow your email list all year long.
- Make the invitation feel exclusive.
- Options like insider club or lottery ticket list.
- Fans are more likely to engage rather than a generic sign up for our newsletter message.
- Small adjustments like these can significantly impact your sales.
- Create seamless experiences for our fans.
Chapters
00:00 - Introduction to Sports Marketing Strategies
01:40 - Website Updates for High ROI
04:55 - Enhancing Group Sales Conversions
07:10 - Building an Effective Email List
Charleston Dirty Birds
Vermont Lake Monsters
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