Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research
060: How to make your portfolio stand out by focusing on benefits over features
Mar 18, 2024
Learn how to make your portfolio stand out by focusing on benefits over features in your career. Understand the psychology of consumer decision-making and the importance of emphasizing outcomes. Discover actionable tips to leave a lasting impact in the professional world.
14:51
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Quick takeaways
- Focus on showcasing the benefits of your work to create a stronger emotional connection with the audience in your portfolio.
- Employ a sales strategy by emphasizing the benefits of your achievements to engage potential employers and clients effectively.
Deep dives
Focusing on Benefits Over Features in Portfolios
When creating a portfolio, it is crucial to shift the focus from listing features to highlighting the benefits. The podcast emphasizes that customers, including potential employers or clients, are more interested in the benefits a product or service provides rather than its features. By showcasing the benefits of your work, such as the positive outcomes or impacts, you can establish a stronger emotional connection and engage the audience effectively, thus making your portfolio more compelling and convincing.
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