
060: How to make your portfolio stand out by focusing on benefits over features
Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research
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Emphasizing Benefits Over Features for Effective Selling and Portfolio Presentation
This chapter emphasizes the effectiveness of highlighting benefits rather than features when presenting products or portfolios, drawing insights from the example of the Peloton bike and how emphasizing convenience and lifestyle improvements can enhance engagement and desire.
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