CRE Exchange: Commercial Real Estate, Property Valuations, Real Estate Analytics and Property Tax
Gen Z, AI, and the mall: What’s driving retail real estate’s next golden age
May 1, 2025
Brandon Isner, the Head of Retail Research at Newmark, shares his expertise on the retail real estate renaissance. He dives into how Gen Z is reviving in-person shopping and the transformative power of AI in enhancing retail experiences. The conversation highlights the evolution of malls into lifestyle hubs and the importance of tech-driven omni-channel strategies. With insights on the blend of e-commerce and physical stores, Isner reveals what market participants should keep an eye on as the retail sector enters a promising new era.
44:09
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Quick takeaways
- Gen Z's preference for in-person shopping, coupled with the innovative evolution of malls into lifestyle hubs, signals a promising future for retail real estate.
- The integration of generative AI and multi-channel retail strategies is reshaping the industry, enhancing consumer engagement and driving growth opportunities.
Deep dives
Brandon Eisner's Unique Background
Brandon Eisner's journey to becoming head of retail research at Newmark was unconventional, beginning in the performing arts before transitioning into commercial real estate. His background in urban studies and planning fuels his passion for understanding how retail spaces interact with their communities. This diverse experience allows him to offer a distinct perspective on retail that combines both data analysis and a deep appreciation for urban environments. By emphasizing the relationship between retail and community engagement, he demonstrates how spaces can benefit from thoughtful planning and consideration of local culture.
