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Brandon Isner
Head of Retail Research at Newmark, based in Cleveland, Ohio. Leader in retail thought leadership, with experience working with advisors and clients, and an educational background in urban studies and urban planning.
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May 1, 2025
• 44min
Gen Z, AI, and the mall: What’s driving retail real estate’s next golden age
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Brandon Isner, the Head of Retail Research at Newmark, shares his expertise on the retail real estate renaissance. He dives into how Gen Z is reviving in-person shopping and the transformative power of AI in enhancing retail experiences. The conversation highlights the evolution of malls into lifestyle hubs and the importance of tech-driven omni-channel strategies. With insights on the blend of e-commerce and physical stores, Isner reveals what market participants should keep an eye on as the retail sector enters a promising new era.
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