HousingWire Daily Clayton Collins on mortgage lenders’ priorities
Oct 7, 2025
Clayton Collins, CEO of HousingWire and an influential voice in mortgage lending, shares insights on the evolving priorities within the industry. He discusses the shift toward professionalism among brokers and the cultural changes following major rebrands like Nexa's. The rise of FICO's direct-to-consumer program is explored, highlighting potential shifts in credit reporting. Collins emphasizes the increasing significance of servicing, especially in light of Rocket's recent acquisition, and underlines the importance of in-person connections for collaboration and growth.
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Rocket Focuses On Brokers
- Rocket's TPO Pro Experience focused heavily on honoring and serving high-producing brokers.
- Clayton and Sarah observed brokers being treated like a community and central to the event.
Mortgage Professionals Embrace Professionalism
- Mortgage professionals are showing up as polished, experienced professionals after years of casual behavior.
- Clayton Collins sees a cultural shift toward excellence across events and firms.
Authentic Marketing With Real LOs
- Rocket shifted marketing to feature real loan originators and authentic home stories.
- Clayton notes this builds community and stronger engagement from wholesale clients.