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Mobile Dev Memo Podcast

Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)

Jul 30, 2024
Joost van Dreunen, CEO of Aldora and an NYU adjunct professor, dives into Netflix's evolving strategy in gaming. He discusses the significance of hiring industry veterans like Alain Tascan and how this shift impacts user engagement. The conversation also touches on the challenges legacy media faces when entering gaming, emphasizing the New York Times' success with games. Joost explores monetization trends across gaming and streaming, shedding light on the need for innovative strategies in this competitive landscape.
01:05:12

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Quick takeaways

  • Netflix's gaming strategy reflects the necessity for traditional media companies to adapt and retain audience engagement in the tumultuous attention economy.
  • Joost van Dreunen's dual role as an educator and CEO emphasizes the importance of integrating theoretical knowledge with real-world applications in gaming economics.

Deep dives

Navigating Omnichannel Marketing Challenges

Navigating the complexities of omnichannel marketing can be daunting for businesses, but tools like Rockerbox provide essential guidance. By tracking and analyzing campaigns across various mediums such as digital, TV, and offline channels, Rockerbox enables brands to understand where their marketing efforts yield the best results. For instance, companies like Weight Watchers and Nutraful have benefitted from such insights, allowing them to invest more wisely in successful strategies. This clarity helps optimize budgets, ensuring that marketing investments lead to increased returns.

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