Navigating Advertising in Gaming Subscriptions

My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem.

Joost and I discuss Netflix's gaming efforts to date, as well as the expansion of many legacy media companies into gaming. Among other topics, we cover:

• Netflix's strategy with its gaming endeavor;
• Netflix's hiring of Alain Tascan from Epic to run its gaming division;
• The commercial outcome that Netflix is pursuing with games;
• The convergence of monetization strategies across streaming video and gaming;
• Where the ceiling is in mobile games, and whether that ceiling has been reached by companies like Supercell;
• The New York Times as a gaming company.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.