Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)
Mobile Dev Memo Podcast
Navigating Advertising in Gaming Subscriptions
This chapter explores the potential of an ad-based subscription model in gaming, specifically focusing on Xbox's goals for Game Pass. It discusses Microsoft's strategic moves, including possible acquisitions in the ad tech sector and the integration of talent from Activision Blizzard, to enhance their advertising ecosystem. Additionally, the chapter examines regulatory challenges and the balance needed to maintain competitive integrity within the evolving gaming landscape.
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