The Best Ever CRE Show

JF 4114: The Four L’s, Big Lessons and Bigger Goals for 2026 with Richard McGirr

Dec 9, 2025
Richard McGirr, founder of Unlimited Capital and expert in capital-raising, shares insights from 2025 using his 'four L's' approach: what he loved, learned, lacked, and longed for. He discusses the power of focusing on a single, high-performing debt fund that raised over $24 million, revealing his strategies for operational mastery and record-breaking fundraising. Richard also emphasizes the importance of integrity in contracts and outlines his ambitious goals for 2026, including developing powerful co-GP partnerships and expanding capital efforts.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Focus On One Winning Product

  • Double down on the one product and channel that are already working before diversifying.
  • Cancel middling projects and focus to create operational mastery and predictable recurring revenue.
ANECDOTE

Record Fundraising After One-Year Focus

  • Richard describes raising $24 million into a debt fund from November to November after focusing solely on that product.
  • That raise converted into sizeable recurring monthly carry that materially changed company revenue stability.
INSIGHT

Execution Beats Diversified Busyness

  • Doubling down improves execution quality because fewer projects let you deliver A+ work on the core business.
  • Superior execution produced consecutive record months and increasing monthly closes.
Get the Snipd Podcast app to discover more snips from this episode
Get the app