
The Best Ever CRE Show JF 4114: The Four L’s, Big Lessons and Bigger Goals for 2026 with Richard McGirr
Dec 9, 2025
Richard McGirr, founder of Unlimited Capital and expert in capital-raising, shares insights from 2025 using his 'four L's' approach: what he loved, learned, lacked, and longed for. He discusses the power of focusing on a single, high-performing debt fund that raised over $24 million, revealing his strategies for operational mastery and record-breaking fundraising. Richard also emphasizes the importance of integrity in contracts and outlines his ambitious goals for 2026, including developing powerful co-GP partnerships and expanding capital efforts.
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Focus On One Winning Product
- Double down on the one product and channel that are already working before diversifying.
- Cancel middling projects and focus to create operational mastery and predictable recurring revenue.
Record Fundraising After One-Year Focus
- Richard describes raising $24 million into a debt fund from November to November after focusing solely on that product.
- That raise converted into sizeable recurring monthly carry that materially changed company revenue stability.
Execution Beats Diversified Busyness
- Doubling down improves execution quality because fewer projects let you deliver A+ work on the core business.
- Superior execution produced consecutive record months and increasing monthly closes.
