Richard McGirr

Richard McGirr, founder of Unlimited Capital and expert in capital-raising, shares insights from 2025 using his 'four L's' approach: what he loved, learned, lacked, and longed for. He discusses the power of focusing on a single, high-performing debt fund that raised over $24 million, revealing his strategies for operational mastery and record-breaking fundraising. Richard also emphasizes the importance of integrity in contracts and outlines his ambitious goals for 2026, including developing powerful co-GP partnerships and expanding capital efforts.

Richard McGirr, Founder of Unlimited Capital and a marketing strategist, reveals the power of storytelling in capturing investor interest. He explains how facts alone fail to persuade, while personal narratives resonate deeply. Sharing his own entrepreneurial journey, including a pivotal failed webinar, he introduces Russell Brunson's Epiphany Bridge script, linking it to the Hero’s Journey framework. Richard emphasizes the importance of defining one's 'why' and overcoming false beliefs to enhance investor connections and boost conversions.

Richard McGirr, founder of Unlimited Capital and expert in trust-based marketing, reveals why cold traffic fails for capital raising. He emphasizes the critical importance of trust in private investments, arguing that interruptive ads often create a trust deficit. Richard discusses innovative strategies like borrowing credibility through podcast tours and utilizing paid influencer webinars. He highlights the superior conversion rates of micro-influencers over celebrities and shares legendary case studies, illustrating how renting brand trust can dramatically increase marketing efficiency.