Richard McGirr

Richard McGirr, founder of Unlimited Capital and expert in trust-based marketing, reveals why cold traffic fails for capital raising. He emphasizes the critical importance of trust in private investments, arguing that interruptive ads often create a trust deficit. Richard discusses innovative strategies like borrowing credibility through podcast tours and utilizing paid influencer webinars. He highlights the superior conversion rates of micro-influencers over celebrities and shares legendary case studies, illustrating how renting brand trust can dramatically increase marketing efficiency.