Userflow's Journey from Bootstrapping to Millions in ARR

Userflow, a no-code tool for building customized in-app tours and surveys, has achieved remarkable success with just a team of three. Co-founder and Chief Growth Officer, Aspen Fries Jenssen, shares their journey of bootstrapping to over 500 customers and millions in ARR. They started with a strong background in consulting and cybersecurity and decided to shift gears, focusing on building a product-led growth company. Userflow implemented a gradual fundraising approach unlike many companies that raise a large sum before achieving product-market fit. Their emphasis on building a great product and not being afraid to charge what it's worth has been key to their success.