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Esben Friis-Jensen @Userflow. Bootstrapping to 7 figures with a team of 3
Jun 5, 2023
Esben Friis-Jensen, co-founder of Userflow, shares hacks for customer retention, adding affiliate programs, handling customer support, AI capabilities, and customer acquisition channels. They also discuss the importance of customer retention and effective hacks for it. The podcast emphasizes bootstrapping, building a great product, and being selective about expenses.
55:53
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Quick takeaways
- Userflow was able to bootstrap to over 500 customers and millions in ARR with a team of just three people.
- Userflow's emphasis on self-serve onboarding has been instrumental in their growth, capturing the attention of startups and larger businesses alike.
Deep dives
Userflow's Journey from Bootstrapping to Millions in ARR
Userflow, a no-code tool for building customized in-app tours and surveys, has achieved remarkable success with just a team of three. Co-founder and Chief Growth Officer, Aspen Fries Jenssen, shares their journey of bootstrapping to over 500 customers and millions in ARR. They started with a strong background in consulting and cybersecurity and decided to shift gears, focusing on building a product-led growth company. Userflow implemented a gradual fundraising approach unlike many companies that raise a large sum before achieving product-market fit. Their emphasis on building a great product and not being afraid to charge what it's worth has been key to their success.
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