Aspire with Emma Grede Aspire with Meghan: Why Ambition Is Her Jam (and How She Bottles It)
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Jun 17, 2025 
Meghan, Duchess of Sussex, known for her advocacy and entrepreneurial spirit, chats about her new brand, As Ever. She shares how a humble jar of jam became her business launchpad and discusses the challenges of building a brand under public scrutiny. Their conversation delves into imposter syndrome, the power of mentorship among female entrepreneurs, and the need for authenticity. Meghan reflects on balancing ambition with personal values and how her experiences shape her narrative amidst societal pressures.
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Early Entrepreneurial Start with Scrunchies
- Meghan started her entrepreneurial journey by selling scrunchies at school in fifth grade.
- She learned early the value of involving hands-on creation and earning simultaneously.
From Homemade Jam to Global Brand
- Meghan started making homemade jams shared as holiday gifts.
- Netflix partnership then propelled her local idea into a global brand opportunity.
Be Hands-On in Brand Creation
- Stay deeply involved in creative decisions; don't let others finalize your brand vision alone.
- Check every detail from product to packaging to maintain authenticity and quality.
