

106. Eliminate the Nonessentials
13 snips May 24, 2022
Feeling stretched too thin? This discussion emphasizes the importance of prioritizing what truly matters and asking, 'What's important now?' It navigates the paradox of success, showing how clarity can attract distractions. Listeners are given five actionable strategies to eliminate non-essentials. The success story of Southwest Airlines illustrates the power of a clear, focused business model. Plus, learn how intentional routines, like those of Michael Phelps, can bolster productivity and drive extraordinary achievements.
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The Client Meeting
- Greg McKeown shares a personal story of attending a client meeting right after his daughter's birth.
- Despite knowing his family needed him, he prioritized pleasing others, ultimately achieving nothing from the meeting.
Singular Priority
- The word "priority" was originally singular, emphasizing one ultimate focus.
- The industrial revolution introduced "priorities," diluting the concept's power.
What's Important Now?
- Identify your current priority by asking, "What's Important Now?"
- Don't overthink the answer; it's a starting point to essentialism.