Hello Monday with Jessi Hempel Building a Memorable Brand: Insights from Steven Wolfe Pereira & Marisa Thalberg
Mar 27, 2025
In this engaging discussion, branding experts Steven Wolfe Pereira and Marisa Thalberg delve into what makes a brand unforgettable. They emphasize the critical role of defining a brand’s purpose for lasting impact. The conversation highlights actionable strategies for crafting both personal and professional brands. The duo also explores the 'four P’s' of branding and how they create powerful identities. Additionally, they address the importance of evolving personal branding in the digital age, encouraging authenticity and curiosity in career growth.
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Brand as Business
- A brand is essentially the company itself, and the company is the brand.
- Marketing tactics are separate, but the brand represents the entire business.
Short-Term vs. Long-Term Brand Building
- Measurable marketing tactics are often prioritized over less quantifiable brand-building efforts.
- This focus on short-term results can neglect the long-term impact of brand building.
Upper Funnel vs. Lower Funnel
- "Upper funnel" brand building focuses on emotional connections and storytelling.
- "Lower funnel" tactics involve measurable actions like clicks and purchases.