The Evolution of Marketing and the Importance of Personal Branding

In today’s bonus episode of Hello Monday, we’re resurfacing our conversation with branding and marketing experts Steven Wolfe Pereira and Marisa Thalberg. Together with Jessi, they explore what makes a brand memorable and why some brands feel like home while others are simply functional. Drawing from their years of leadership in branding and marketing, Steven and Marisa break down the essential elements of brand-building, revealing why it's critical not only for businesses but also for personal career growth.

Steven and Marisa discuss:

• The importance of defining a brand’s purpose and promise for lasting impact
• Actionable strategies for crafting a standout brand, whether personal or professional
• The “four P’s” of branding—Product, Pricing, Place, and Promotion—and how each contributes to a powerful brand identity
• How a strong brand can shape your business and career journey

Whether you're an entrepreneur or an individual navigating the job market, this episode offers valuable insights on using branding to make a lasting impression.