The Pro Church Tools Show with Brady Shearer Steal These Viral Hooks: Church Social Media Edition
Aug 20, 2025
Discover the power of hooks in social media posts and how they can make or break engagement. Learn about captivating 'inversion hooks' that challenge beliefs and connect with audience pain points. Uncover the art of punctuation to enhance copy and spark curiosity. Explore effective strategies for crafting engaging church content that resonates with both members and seekers. Finally, see how social media can deepen connections within the community, especially for those facing challenging life situations.
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Hook Determines Post Success
- The hook of a social post determines roughly 80% of its success because it must first stop the scroll.
- If you fail to earn attention with the hook, the rest of the content rarely matters.
Use Hooks To Stop And Contextualize
- Write hooks that both stop the scroll and quickly contextualize the sermon clip for new viewers.
- Use the hook to unlock the next 30–90 seconds so people know what the post will deliver.
Power Of Inversion Hooks
- Inversion hooks flip conventional wisdom to create surprise and curiosity.
- This framework aligns with scripture and often feels authentic for churches.
