The Pro Church Tools Show with Brady Shearer cover image

Steal These Viral Hooks: Church Social Media Edition

The Pro Church Tools Show with Brady Shearer

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Captivating Hooks for Social Media

This chapter explores the vital role of hooks in social media posts, particularly for engaging viewers with sermon clips. It highlights the use of 'inversion hooks' to challenge common beliefs and provide context, while emphasizing the importance of resonating with audience pain points. Through examples and personal anecdotes, the chapter illustrates how effectively crafted hooks can connect faith with contemporary challenges, enhancing overall communication strategy for churches.

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