Product Therapy Coaching Product Myths (Part 2)
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Jun 26, 2025 
In this discussion, renowned product coach Chris Jones, a partner at SVPG, debunks five common myths about product management. He emphasizes that product discovery is not a rigid formula and requires individual judgment tailored to specific contexts. Jones clarifies the roles of product managers versus product owners, advocating for clear responsibilities within teams. He also underscores the necessity of collaboration across departments, challenging the notion that PMs act as the 'CEO of their product.' Teams thrive through shared understanding and active cooperation.
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Judgment Over Product Discovery Process
- Product discovery is not a recipe that gives you an automatic answer.
- It informs and sharpens your judgment, which remains crucial in decisions.
Manage Discovery Grind Smartly
- Managers should watch for signs of endless grinding in discovery and intervene when progress stalls.
- Recognize when to pause or retire ideas and explore alternatives to avoid wasted effort.
Iteration Needs Judgment and Limits
- Iteration is necessary but shouldn't be indefinite grit chasing.
- Judgment and management must prevent teams from pushing unsolvable ideas endlessly.
