Navigating Product Discovery

In this episode, Christian continues his conversation with SVPG partner Chris Jones about widespread product myths. They explain the flawed assumptions behind 5 common myths, and share what effective teams understand and do differently. 

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Today’s discussion unpacks:

• How process-driven discovery can become a crutch

• Common mistakes when structuring product teams

• The limits of iteration

• Why great product teams don’t treat go-to-market as someone else’s job

• The truth (and myth) behind the phrase “PMs are the CEO of their product”

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Part 1 of this conversation: 

• Coaching Product Myths (Part 1): https://youtu.be/ICpaylkLH1k

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References:

• CEO of the Product Revisited by Marty Cagan: https://www.svpg.com/ceo-product-revisited/

• Discovery – Judgement by Marty Cagan: https://www.svpg.com/discovery-judgement/

• Planning Product Discovery by Marty Cagan: https://www.svpg.com/planning-product-discovery/

• The Four Big Risks by Marty Cagan: https://www.svpg.com/four-big-risks/

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Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/

• Videos: https://www.svpg.com/videos/

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Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

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Where to find Chris Jones:

• LinkedIn: https://www.linkedin.com/in/chrisjonessvpg/

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Timestamps (will be updated) 

(00:00) Intro

(00:35) Myth #1: Product discovery will give us the answer

(08:13) Myth #2: We need to iterate solutions until they succeed

(10:17) Myth #3: Product managers need product owner

(17:40) Myth #4: If you build it they will come

(22:06) Myth #5 PMs are the CEO of their product

(26:05) Where to learn more from SVPG

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

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Production:

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