The Audio Long Read

From the archive: How Nespresso’s coffee revolution got ground down

Jan 10, 2024
Explore the history and challenges faced by Nespresso as a company, including its transformation into a luxury brand. Discover the disputed origins of Nespresso and its rise to success. Learn about Nespresso's successful branding with George Clooney and its global expansion. Dive into the environmental impact of Nespresso pods and the potential of reusable pods.
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1
Introduction
00:00 • 3min
2
The Creation and Success of Nespresso
02:59 • 13min
3
The Disputed Origins and Rise of Nespresso
15:47 • 4min
4
Nespresso's Branding with George Clooney
19:47 • 10min
5
The Environmental Impact of Nespresso Pods
29:54 • 10min