From the archive: How Nespresso’s coffee revolution got ground down
The Audio Long Read
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The Creation and Success of Nespresso
This chapter explores the history, design, and growth of Nespresso as a company. It discusses the development of the coffee pod system, the pressurized brewing process, and the challenges faced by Nespresso. It also highlights the transformation of Nespresso into a luxury brand, focusing on branding and marketing strategies.
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