From the archive: How Nespresso’s coffee revolution got ground down
The Audio Long Read
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Nespresso's Branding with George Clooney
The chapter explores Nespresso's successful partnership with George Clooney and how it helped to grow the company's revenues significantly. It also discusses Nespresso's global expansion, factories, quality control measures, struggles to penetrate the US market, and the introduction of the Virtuos system.
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