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B2B Marketing with Dave Gerhardt

#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

Dec 15, 2023
Amrita Mathur, VP Marketing at ClickUp, discusses starting a new role as VP of Marketing, personal LinkedIn strategy, optimizing for learning in your career, and figuring out product market fit.
44:19

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Starting out as a VP of Marketing in a new role requires proactivity to be successful.
  • Building a personal brand on LinkedIn and having a clear product-market fit are key for career growth.

Deep dives

SuperSide Experience: Building a Marketing-Driven Engine

After spending four years at SuperSide, the speaker recounts the experience of joining the company at an early stage. With a focus on efficiency and growth, the marketing team developed a clear brand and positioning strategy. Through iterative feedback and rapid launches, they were able to identify product-market fit and strategically target mid-market and enterprise customers.

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