#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

Dec 15, 2023

Amrita Mathur, VP Marketing at ClickUp, discusses starting a new role as VP of Marketing, personal LinkedIn strategy, optimizing for learning in your career, and figuring out product market fit.

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ANECDOTE

SuperSide's Early Stages

Amrita Mathur discusses her four years at SuperSide, starting pre-product and pre-recurring revenue.
She highlights the initial uncertainty about the product, solution, and target customer.

INSIGHT

Path to Leadership

Gaining experience at a smaller company can be a stepping stone to leadership roles at larger companies.
Amrita's demand gen experience at Top Hat gave her the confidence to pursue VP or CMO roles.

ANECDOTE

Learning by Doing

Dave Gerhardt shares his experience of learning by doing at an early-stage company.
He took ownership of various marketing functions like SEO, paid ads, landing pages, email, and PR.

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This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp.

There are some great nuggets in here for how to start out as a VP of Marketing in a new role.

They also cover topics like:

Personal LinkedIn strategy
How proactivity is one of the keys to being successful
Optimizing for learning in your career, and staying in roles for a long time vs not
Figuring out product market fit

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