14min chapter

B2B Marketing with Dave Gerhardt cover image

#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

B2B Marketing with Dave Gerhardt

CHAPTER

Transitioning from Specialized Roles to Running All of Marketing

In this chapter, they discuss the transition from specialized roles to running all of marketing. They talk about the importance of demand gen and how it is the engine for revenue. They also mention the role of product marketing in connecting product, marketing, and growth.

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