How a Multi-Million Dollar Service Business Manages 700+ Home Renovation Projects | Serge Rochon

Sep 15, 2025

Join Serge Rochon, founder of Complete Windows & Doors, as he shares insights from his journey of transforming a solo operation into a multi-million dollar home renovation business. He discusses the power of cold outreach and early customer relationships that fueled his growth. Serge emphasizes the importance of building systems to reduce dependency on the owner and strategic hiring to stay ahead of demand. With practical tips on managing over 700 projects and offering tiered product options, this conversation is packed with wisdom for aspiring entrepreneurs.

43:25

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ANECDOTE

Why He Started The Business

Serge Rochon started Complete Windows and Doors after working for his uncle and later a manufacturer for 12 years.
He launched his own company in 2012 to stay near his daughter and pursue opportunity.

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ADVICE

Choose Renovations Over New Builds

Avoid doing new-construction work if it forces you to be dictated by builders' schedules.
Focus on residential renovations where lead times and customer flexibility give you control.

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ANECDOTE

How He Landed First Clients

Serge generated first customers by contacting past clients, mailing personal letters, and canvassing neighborhoods.
He also used lawn signs, vehicle lettering, trade shows, flyers, and a website to build visibility.

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From Solo to Scalable: The Entrepreneur's Journey

01:44 • 15min

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The Transition from Solitary Operation to Scalable Business Model

16:44 • 6min

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Scaling Service Success

22:15 • 8min

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Navigating Financial Growth in Home Renovation Business

30:35 • 4min

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Navigating Product Expansion in Service Businesses

34:28 • 9min

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Transformative Lessons in Sustainable Business Growth

43:05 • 2min

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#587 What does it take to grow a multi-million dollar service business from the ground up? In this episode, host Kirsten Tyrrel sits down with Serge Rochon, founder of Complete Windows & Doors, to unpack how he built a thriving home renovation company over the past 13 years — starting solo and scaling to a 25+ person team. Serge shares the lessons learned from cold-calling and canvassing his way to early customers, how mentorship shaped his start, why he avoided new construction jobs, and the importance of building systems and hiring ahead of the curve. Whether you're just getting started or preparing to scale, this conversation is full of practical wisdom for creating a profitable, sellable service business that doesn’t depend solely on you!

What we discuss with Serge:

+ Started business after 12+ years in industry

+ Chose renovations over new builds

+ Landed early clients through cold outreach

+ Leveraged past customer base to launch

+ Focused on expert installation and service

+ Scaled from solo to 25+ person team

+ Built systems to reduce owner dependency

+ Offers “good, better, best” product tiers

+ Uses CRM and quoting tools to stay lean

+ Emphasizes hiring ahead of demand

Thank you, Serge!

Check out Complete Windows & Doors at CompleteWD.com.

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