Business of Story #464: The Storytelling Animal: How Stories Make Us Human
May 20, 2024
Guest Johnathan Gottschall discusses the power of storytelling to engage audiences, the influence of science fiction on human progress, challenges for marketers in the digital landscape, the structure of compelling narratives, and the impact of personal storytelling amidst self-doubt.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
The Influence of Science Fiction and Storytelling on Human Progress
03:38 • 8min
Navigating the Digital Storytelling Landscape for Companies and Marketers
11:28 • 2min
Exploring the Foundations of Storytelling Structure and Influence
13:04 • 2min
Unleashing the Power of Storytelling
15:17 • 14min
The Power of Storytelling
29:18 • 8min