Business of Story
#464: The Storytelling Animal: How Stories Make Us Human
May 20, 2024
Guest Johnathan Gottschall discusses the power of storytelling to engage audiences, the influence of science fiction on human progress, challenges for marketers in the digital landscape, the structure of compelling narratives, and the impact of personal storytelling amidst self-doubt.
37:53
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Quick takeaways
- Storytelling is an evolutionary tool for testing scenarios and gaining experiences.
- In the digital age, storytelling's power remains constant amidst evolving technology.
Deep dives
Jonathan Gotchill's Evolutionary Mystery of Storytelling
Jonathan Gotchill delves into the evolutionary mystery of storytelling, highlighting why humans are storytelling animals. He explores how storytelling is deeply embedded in human life, from daydreams to religions. Gotchill observes storytelling as a tool for testing competing scenarios and gaining vicarious experiences, suggesting an adaptive role for storytelling in human existence.
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