14min chapter

Business of Story cover image

#464: The Storytelling Animal: How Stories Make Us Human

Business of Story

CHAPTER

Unleashing the Power of Storytelling

This chapter explores the profound impact of storytelling as a potent tool in communication and persuasion, comparing it to the Trojan horse strategy. It emphasizes the democratization of storytelling through technology and the essential elements of a captivating narrative. The discussion delves into the challenges and rewards of sharing personal stories with the world, highlighting the strength of storytelling amidst self-doubt and negative feedback.

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