Off The Record - The DJ Podcast by Crossfader Ep 142. How to Build a DJ Brand That Actually Grows
8 snips
Jul 17, 2025 Lawrence James, part of the online DJ community Crossfader, offers invaluable insights for aspiring DJs and producers. He shares game-changing branding strategies, emphasizing storytelling and social media engagement. Lawrence discusses the importance of community building and defines success through meaningful connections rather than just numbers. He also addresses content creation burnout and recommends a structured approach to enhance creativity. Plus, there's an exciting competition announcement for DJs to perform at the Rise Festival in the French Alps!
AI Snips
Chapters
Transcript
Episode notes
Start Fresh DJ Social Accounts
- Start a fresh social media account dedicated to your DJ/producer brand instead of using personal accounts.
- This helps target an interested audience and overcomes mental blocks about what to post.
Use Audience-Centric Storytelling
- Use storytelling focused on the audience's perspective rather than just promoting your work.
- Connect through relatable reasons behind your music choices to build a community early on.
Show Personality to Build Connection
- Lean into showing personality or face to build personal connections, even if it feels scary.
- Engage listeners via DMs or community forums if not comfortable on camera, but repetition eases the fear.